Since light travels faster than sound, you are seen before you are heard. This is why, before even uttering a word your visual image will say a multitude about you as an individual (your perceived level of intelligence, competence, affability, self-esteem, confidence, power, beliefs and success) and about the organization you represent (its philosophy, culture, and standard of service).
You constantly send out silent messages providing clues to both existing and potential clients and colleagues. Based on these clues, they take their cues, e.g. consider you for a job or promotion, consider buying your organization’s products and services, etc.
The National Research Council of Canada’s Caroline Dunn and Lucette Charette found that, "People are affected by your appearance, whether or not they realize it, and whether or not they think appearance is important." In short, your visual presentation has consequences.
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